career profile: Graphic Designer

What does a graphic designer do?
A graphic designer creates 2-dimensional presentations of words and pictures to communicate visual messages. There are many different avenues of graphic design, including advertising, book publishing, computer graphics, packaging, and television. Designers may also work with companies to design logos or web pages.

A graphic designer draws thumbnail sketches of ideas while considering all visual elements of design. Type, drawings, borders, color, photography, and fonts need to be manipulated to find the right combination that will suit the client's needs.

Skills
Graphic design requires creativity, artistic talent, and computer proficiency. The designer must be able to accept criticism and resolve issues. Analytical skills and business skills are very useful. The ability to work with others is an asset because designers collaborate with copywriters, executives, editors, and printers. Presentations are required in order to show work to clients and colleagues.

Work Conditions
Graphic designers work in well-lit design studios with computers. Occasionally, travel to clients or vendor locations is required. Work can be stressful due to design rejection or impending deadlines. Designers often work overtime and have less leisure time than other career fields.

Education
Employers usually require a two- or four-year degree in graphic design. It is possible to enter the field without a degree, but only with a strong portfolio of design works. A portfolio is an asset to anyone seeking employment in this field. As you are training for a job, it is important to learn the newest computer and software technology in design.

Salary
With an associates degree, a designer will start off at $21,000 - $24,000 a year. A designer with a bachelor's degree will usually earn $25,000 - $31,000 a year for entry level positions. The average income is $34,000 - $41,500 a year in small to medium sized design studios. Large firms will range from $39,500 - $52,000. Top earnings vary greatly, but managers and art directors can earn $75,000 - $150,000 a year.

Outlook
Competition is high in graphic design, but there is always a demand for artists who display outstanding talent and creativity. Employment growth is highest in web design and multimedia. Other opportunities can be found in advertising and publishing.

By: Christi Wagner / www.uwec.edu