logo design History

Based on its company name, they selected an apple as its main form of branding. Initially, the very first logo depicted a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. It is this apple that has continued to be used. This initial logo design was perceived to be a bit too complex and hard to view, so Regis McKenna worked on the logo some years later and added a “bite mark" into the apple to symbolise the concept of seduction of the customers and the marketplace in general. The colours of the rainbows were used in this next iteration to form a link with Christian mythology in helping to encourage people to pursue their dreams. While this was not initially a deliberate goal, it did encourage business and consumers to consider the Apple brand for the first time and was successful in generating increased profits.

One of the worlds most recognised logos, the Coca-Cola brand dates back to 1886, where initially it sold very well in Atlanta Georgia because the city was the subject of local alcohol prohibition at the time. The signature used in the logo was sketched by their Publicity Director at the time, Franc Robinson.

This well known and highly recognizable logo depicts a jumping black horse known as "Rampante Cavallo." This logo is for the world famous Italian sport car manufacturer from Maranello – Ferrari. This company has designed and built quality performance sport and racing cars since 1847. The logo design is based upon the family coat of arms of the Countess Paolina Baracca; and the coloured stripes found in the upper area of the logo are symbolic of the Italian national flag.

In the early 1950's in Salt Lake City USA, Pete Harman opened a fast food restaurant. In 1952 Harman met Sanders in Chicago. Sanders was working as a versatile and experienced cook who worked out of a successful restaurant in Corbin, Kentucky at the time. During his time there, Harman visited this restaurant on a daily basis and sampled Sander’s cooked chicken coated in a special mixture of herbs and spices. He loved the chicken and its coating so much that he proposed to Sanders that they work together to build the cooked chicken business. Once customers had tasted this special coating, then the business grew. It became known as "Kentucky Fried Chicken" and as a result of its popularity, franchise stores began to sprout up all over the country. The “Kentucky Fried Chicken” brand was changed to the abbreviation KFC from the early 1990s so as to move away from the fatty connation with the word fried. The logo itself as shown to the left depicts the creator of KFC – Sanders himself.


Source: http://www.logoorange.com