business card - Small Thing, Big Impact

Have you ever left your business card at home/office while you’re attending some occasion which you knew you would meet some people that have good prospect for your business? Or even worst, you left it while you’re about to see a new client?

If you have, I’m sure it hurts you so bad…

Business Card is like a key to open the gateway for your business. It is a first impression for whatever business you are running. It is very important to have business card that represents your company in anyway.

As a primary tool for starting your business, your business cards must contain all the significant details about your business. The following are the needs that your cards that must have.

- Design
Please consider the type of company you have. If it is a well established company, then you’re going to need design that not too fancy but not too dull either. In this case you have to choose a bit traditional and conservative kind of design. It gives a psychological affect to your client that your company is a reliable. With the reputation of your company, you don’t need to attract client with your business card design. On the other way, if you are just starting your business, you might need to use design that can grab your clients’ attention in order to keep on reminding them of what possible services you can provide.

Some designers would take this opportunity to design business card with uncommon size and shape. Well…, nothing’s wrong with that in term of creativity, but when we’re talking about function, it might have some disadvantages. For example, if the size is bigger than the regular size, then how it would be stored?! Or it wouldn’t be handy anymore, would it?! On the opposite, if it is smaller, it could be lost easily.

- Color
Please consider to use your corporate color as a color scheme on your business card. If the corporate color has very light brown color, you might use broken white paper in order to reduce the production cost by not using too many colors.

- Paper
Use a good quality paper. Your business cards are distributed by the hand. They reach for people of different places through one hand to the other. In order to keep your cards from being crumpled and torn, the paper must be durable enough. You have to consider the weight of the paper.

- Content
Put any information needed on your card such as company name/logo, your name and position, address, phone number and e-mail address (if any). Arrange all those information neatly in order to easy to read by your clients.

Now…, after you have your business card well designed and printed, don’t you dare leaving home without it… Because you never know who you’re going to meet!

By: anton ardjanggi / www.anarddesign.com