Graphic Design Careers

If you think you are a person who could combine your artistic skill and your writing ability, you might try graphic designer as your occupation and become the professional one. A graphic designer has to be able to deliver the message effectively to targeted audiences or readers. That is the main job, because if the messages are not delivered very well, then no matter how artistic the design is, it would be useless.

Graphic design is an important marketing tool to create good images of the products or the company. Just take a look around you, whatever you see is, there is graphic design jobs involved. From logo, print ad, magazines, and many others.

Think about this, you are now reading this article on your monitor, right?! There are so many brands out there. Whatever decision you have made when you bought your monitor, I’m sure you believe that the product is the good one. That is because the company has already done a good job to market, advertise and sell their products. It is graphic designers’ responsibility to create a good image of the products along with the marketing and branding team.

As a graphic designer, you have to be able to dig in and explore your creativity and always come up with fresh ideas in order to produce the best graphic design and branding quality. Do some researches, find any information from their competitors, get the existing brochures (if any) and discuss it with your client. Ask what your clients really want and give them some alternative designs to choose.

There are some options working on graphic design field. You could focus on printed matter, web design or even on TV Commercials. It is possible for you to choose whether working on advertising agency or working by yourself as a freelance graphic designer. Working as a freelancer would give you more flexibility, while working on agency would give you steady income.

In fact, the options are almost unlimited. You could specialized on packaging if you think you are good at it, focusing on logo design is not a bad idea either.

If you like music, you can concentrate on music industry. That would be easier for you to explore your creativity when you are “in love” with the product. Specializing on CD cover design would be another interesting challenge.

Those are only a few alternative graphic design jobs that you could consider as your occupation for living. I’m sure you could come up with your own ideas.

Graphic design jobs is a promising career, considering that no matter how big or small the company is, it would need a good graphic designers to promote and sell their products.

Author
© Anton Ardjanggi, April 2007

Freelancers and Freelance Website Design

Freelance website design is the act of hiring a freelancer to design your website. Many webmasters all over the internet are doing just that. Hiring a freelancer is often cheaper and even sometimes faster and more reliable than hiring an establish design company. A freelancer is in business for himself or herself, they have a whole lot more to lose by losing you as a client, more so than an established company.

When you need freelance website design one disadvantage to hiring a freelancer over a company is that you may need to find several different freelancers to finish the website. While a freelance web designer will be able to take care of the design and graphic aspect of your website, they may not have the skills to take care of the technical aspects of a website. Furthermore, you might be able to find a graphic designer to take care of logos, headers, and buttons, but the overall design of the website might not be in their skill set.

Both of these situations will require a separate freelancer. Now it is not as bad as it sounds. You might find freelance website design in one very skilled and experience person or you might find a graphic designer who has a deal with another freelancer on the technical side of things. Either way you can get the job done.

Freelance website design is probably the most popular choice for business owners all over the world. However, you want to make sure the designer is experienced and has proof of their experience in references and samples. You never want to hire a freelancer that cannot provide you with verifiable samples of their work.

Now when it comes to budget, a freelancer will be cheaper, but you should be willing and able to pay for quality. Keep in mind you get what you pay for. If you expect to pay $50 for freelance website design, you should also expect to get your $50 worth and nothing more. This could result in a poor design that you simply are not pleased with. I once read somewhere a freelancer said, “If a client says they want cheap, fast, and quality, I tell him to choose two. I can provide cheap and fast, but I cannot combine it with quality.”

Keep in mind freelance website design takes time and talent, you should be willing to provide a good price for both.

Article Source: http://www.kokkada.com
To find a freelance website design specialist visit: www.unlimitedfreelancers.com today.

Freelance graphic designer – how to win the project

As a freelancer, whether you like it or not you have to get clients by bidding for the project often and wish to win to survive, because getting clients by doing marketing is not easy for freelancers. Some companies, especially the big ones hardly put the trust on freelancers to get the job done. On the other way around, if the companies open the project for bidding, they don’t really care who is going to do the job, as long as the freelancers able to fulfill all requirements needed, including the price.

The problem is that sometimes professional freelance graphic designer has to be pitched with either fresh graduates or graphic design students. In this case, they are ready to lower the price in order to make a quick buck, earning some pocket money or building their portfolio. It is not fair for professional freelancer, since they don’t do it for living. Not like us who really make a living out of freelancing.

Do you have to lower your price and integrity to win the project? Some freelancers succumb to the need to win projects after they bid on it. Hawking over a less than worthwhile project is a complete waste of time. What freelancers should do is to simply keep their integrity. If you’ve established yourself in the market, have a relatively large (and impressive portfolio) and think you deserve to be paid whatever you think you should be paid, why lower yourself?

Just stick to what you believe and control the price. By lowering the price, it means that you seemed to be desperate for business, and don’t let your future and potential clients think that you are.

Make them believe that you stick to your price because you are much better than others. That’s what you “sell”, isn’t it?!

Of course, even after winning a bid or not bidding at all, you should still be open for reasonable bargaining. In business, there’s always some bargaining involved. Therefore, mark your price up about 5% than what you would normally charge others on your first bid. If the clients negotiate for a lower price, bring it down by 5% and you’ll get whatever you thought you deserved to start with.

What if the client still wants you to bring the price even lower? In this kind of situation, you need to use your business intuition. If you think that this future client is a nice kind of person and your relation with him/her will long lasting, you might lower your price down. But if this is what you’re doing, make sure you point out the fact that the price is exclusive and you don’t charge everyone else the same price.

Sometimes the clients would say that they will give you all project in the future. Don’t buy that! They say that just to make you trust them and lowering the price. The only way that you could make them coming back to you is giving them a very, very, very good quality! Both design and service!!! Not only this will make the client feel special but he/she will recommend other people your freelancing services. And if they do, they will also make a special note not to mention the pricing.

© Anton Ardjanggi, April 2007

Basic Principles of Brochure Design

Sales don’t just happen. Research in decision science reveals that customers go through three stages of a purchasing process:
1) knowing your products or services
2) collecting information and comparing products
3) finally making a choice for purchase.

Brochure is one of the most important marketing vehicles that convert sales. A brochure presents customers with detailed information about your products or services whether it’s brochure printing on paper or a online brochure on your corporate website.

Cover Design
A prospect either receives your brochure passively or actively ask for a brochure from you. Those two types of prospects will view your brochure with a different mindsets. For those who have passively received your brochures, their mindsets are still at the first stage of a purchase decision making process - knowing your products or services. For those who have asked for a brochure from you, their mindsets are at the second stage of a purchase process - collecting information for comparison before they make a choice. An effective brochure design services both types of prospects well. For the first type of prospects, the cover of the brochure serves the same function of a business card - inviting them to look for more information further. The second type of prospects may actually skip the cover and look into the content of the brochure.

Brochure Content
Content of a brochure feeds the prospects with rich information that is sufficient enough for them to make a purchase decision. There are one or more reasons for every prospect who decide not to buy your products after studying the brochure
1) the price is too high
2) the products don’t meet their needs
3) they want to delay the commitment and look at the similar products from your competitors.

The content of brochures vary drastically by industries and by companies. The principles of an effective brochure design are the same
1) present the products with pros and cons for easy comparison with your competitors
2) answer the critical questions to eliminate the doubts that prevent the prospects from the purchase action
3) do brochure printing or booklet printing in an eye-catching style for a longer attention span.

If you have hundreds or even thousands of products to list, catalogue printing will help the customers easily locate they are looking for.

Call for Action
Now that the prospects have successfully completed their research and product comparison, and ready to commit a purchase. An effective brochure will serve as a contact sheet to list your 1 800 number or website URL for placing orders by phone or online. People of different cognitive styles may look for the same piece of information in different ways - some look at the cover of brochure printing first, while other may look directly into the inside content or the back of the brochure. Contact information should be printed prominently on cover, content and the back of the brochure.

Author
Natalie Aranda writes on marketing and sales. Brochure is one of the most important marketing vehicles that convert sales. A brochure presents customers with detailed information about your products or services whether it’s brochure printing on paper or a online brochure on your corporate website. The styles of brochure printing and the content of brochures vary drastically by industries and by companies. The principles of an effective brochure design are the same.

Elements of Graphic Design for Your Website

We’ve all seen them. Poorly designed web sites that make you cringe as soon as they load. But how do you keep your website from becoming, well, ugh. You could hire a professional web designer, and that’s expensive, or maybe you already hired a professional, or someone who claims to be professional, and you don’t like what they’re doing with your site. It all comes down to the K.I.S.S. principle; keep it simple stupid. And you’re probably asking well what does this really mean for web design.

Here are some basic graphic design/web design principles that you can use on your site:

1. Background, be careful what color you use for the background of your site. Yes I know that you’re trying to get noticed, but really they’ve already decided to look at your page so why does it have to be orange? Seriously though, consider how long you want people to be on your site, half an hour, one hour, more? Whatever the time chose your background color and then sit in front of your computer and stare at it, for awhile. Is the color easy to look at? Difficult? Does it make your eyes water? Does it make you calm? If you can look at the color for about fifteen minutes without a problem you’re okay.

2. Text, related to the above be careful what text color you use. Follow the rules above for determining a text color. It should be easy to read, and look at.

3. Font, no more that three fonts on the entire website. I mean that! A big mistake that I see a lot of times is the use of more than three different fonts, it get’s hard to read no matter how neat you think it looks.

4. Font size, no more that three font sizes either. Now I don’t mean three font sizes for each of the three fonts you’ve chosen. I mean no more than three fonts with a total of three sizes throughout the entire site, and if you can get by with less even better. It will simplify your site.

5. Scrolling, this is a big one literally. I’ve been on too many sites where I had to scroll down so far that my computer beeped at me. This is really important on your main page. Keep it very sparse, generally any information that someone has to scroll more than one full page down for will not be read.

This is only a start of course but it’s a start and it is on these issues that I see so many problems. Always remember that simplicity is best.

Copyright 2004 Kelly Paal

Author
Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.

andy Warhol (1928-1987) - Bio

No other artist is as much identified with Pop Art as Andy Warhol. The media called him the Prince of Pop. Warhol made his way from a Pittsburgh working class family to an American legend.

Born in Pittsburgh
Andy was born in 1928 in Pittsburgh as the son of Slovak immigrants. His original name was Andrew Warhola. His father was as a construction worker and died in an accident when Andy was 13 years old.

Andy showed an early talent in drawing and painting. After high school he studied commercial art at the Carnegie Institute of Technology in Pittsburgh. Warhol graduated in 1949 and went to New York where he worked as an illustrator for magazines like Vogue and Harpar's Bazaar and for commercial advertising. He soon became one of New York's most sought of and successful commercial illustrators.

The Pop Icon
In 1952 Andy Warhol had his first one-man show exhibition at the Hugo Gallery in New York. In 1956 he had an important group exhibition at the renowned Museum of Modern Art.

In the sixties Warhol started painting daily objects of mass production like Campbell Soup cans and Coke bottles. Soon he became a famous figure in the New York art scene. From 1962 on he started making silkscreen prints of famous personalities like Marilyn Monroe or Elizabeth Taylor.

The quintessence of Andy Warhol art was to remove the difference between fine arts and the commercial arts used for magazine illustrations, comic books, record albums or advertising campaigns. Warhol once expressed his philosophy in one poignant sentence:

"When you think about it, department stores are kind of like museums".

The Factory
The pop artist not only depicted mass products but he also wanted to mass produce his own works of pop art. Consequently he founded The Factory in 1962. It was an art studio where he employed in a rather chaotic way "art workers" to mass produce mainly prints and posters but also other items like shoes designed by the artist. The first location of the Factory was in 231 E. 47th Street, 5th Floor (between 1st & 2nd Ave).

Warhol's favorite printmaking technique was silkscreen. It came closest to his idea of proliferation of art. Apart from being an Art Producing Machine, the Factory served as a filmmaking studio. Warhol made over 300 experimental underground films - most rather bizarre and some rather pornographic. His first one was called Sleep and showed nothing else but a man sleeping over six hours.

Nearly Murdered
In July of 1968 the pop artist was shot two to three times into his chest by a woman named Valerie Solanis. Andy was seriously wounded and only narrowly escaped death. Valerie Solanis had worked occasionally for the artist in the Factory. Solanis had founded a group named SCUM (Society for Cutting Up Men) and she was its sole member. When Valerie Solanis was arrested the day after, her words were "He had too much control over my life".
Warhol never recovered completely from his wounds and had to wear a bandage around his waist for the rest of his life.

Andy Warhol Art in the Seventies
After this assassination attempt the pop artist made a radical turn in his process of producing art. The philosopher of art mass production now spent most of his time making individual portraits of the rich and affluent of his time like Mick Jagger, Michael Jackson or Brigitte Bardot.

Warhol's activities became more and more entrepreneurial. He started the magazine Interview and even a night-club. In 1974 the Factory was moved to 860 Broadway. In 1975 Warhol published THE philosophy of Andy Warhol. In this book he describes what art is:
"Making money is art, and working is art and good business is the best art."
A Bizarre Personality

Warhol was a homosexual with a slightly bizarre personality. In the fifties he dyed his hair straw-blond. Later he replaced his real hair by blond and silver-grey wigs.

The pop artist loved cats, and images of them can be found on quite a few of his art works. One of Andy's friends described him as a true workaholic. Warhol was obsessed by the ambition to become famous and wealthy. And he knew he could achieve the American dream only by hard work.

In his last years Warhol promoted other artists like Keith Haring or Robert Mapplethorpe.
Andy Warhol died February 22, 1987 from complications after a gall bladder operation. More than 2000 people attended the memorial mass at St.Patrick's Cathedral. The pop art icon Warhol was also a religious man - a little known fact.

Two years later, in May 1994 the Andy Warhol Museum opened in his home town Pittsburgh in Pennsylvania.

Source: http://www.artelino.com/

style - how it affects your career as Graphic Designer

Few years ago, I had an opportunity to discuss with one of Indonesian well-known ‘branding expert’ about “how we can survive as a graphic designer, specially a freelance graphic designer. Does style affect?” He said, “What is style?! Go to **** with it. Style is killing designer!”

His answer really shocked me, because I am a graphic designer who likes certain style of design, and without I realized people recognized my work by that style.

What he said might be true for graphic designers who work at advertising agency or some creative boutiques, because they have to be able to fulfill what clients need and obey their boss.

It made me think.

Do I have to change my style?

Then I tried to trace all the way back. I have been 10 years working on graphic design field, during that time I always design with a certain style which more oriented to German style that has a certain characteristic such as ‘neat, compact, well alignment with strong square or rectangle geometrical shape’. In fact, in my early years I broke the design style one of the biggest local bank which already known as a very conservative bank with ‘minimalism, modern and geometrical’ kind of design.

That makes me sure that graphic design style is not always about era, just like many people think. Style is more related to like or dislike. In other words, a certain style won’t kill designers’ life.

On the other way around, a freelance graphic designer will be able to survive with his/her own style.

A freelance graphic designer, who has his/her own style, unconsciously would create his/her own target market. With their portfolios, prospect clients would see the characteristic of their artworks.

So, to those (future clients) who like our design style will fall in love automatically when they see our artworks without wasting more time to brief us what they want. The only information we need is about product they sell or message they want to deliver. They already trust us on how we will visualize it.

We don’t need to deal with hard to please kind of clients.

But still, it doesn’t mean that we are stuck and stop digging our creativity. Explore and strengthen the style in order to get the personal touch, that way our style will be our identity in graphic design industry.

Design style that becomes identity is very important for freelancers, because it is not easy for freelancers to get new clients. That is how to attract new clients.

© Anton Ardjanggi, April 2007

how to survive as Freelance Graphic Designer

I’ve been a freelance graphic designer for about 2 years. Many people wonder how I can survive, because they know that I don’t have big clients.

Most graphic designers, especially beginners care too much about having big clients, big job with big bucks. Well, there’s nothing wrong with that. But sometimes they forget about their capabilities, considering freelancer has to do all work that ideally have to be done by more than one person. The result is that they can’t focus and concentrate on creativity process which is their main job. Therefore they can’t fulfill their clients’ requirements.
Guess what?!

The clients wouldn’t satisfy, and…… they never comeback!

So, what’s the big deal about having big clients, big job with big bucks if you’re only getting once for awhile? In fact, you’re only getting bad reputation by that.

Personally, I don’t really care about the big clients and big jobs. Big bucks?! Yes! I do care. But big bucks don’t always come from big clients. How can I get it, then?!

Continuity. That’s the answer.

Having small jobs from small clients constantly and continuously is more important than having big jobs from big clients once for awhile for freelancers.

During my career as freelance graphic designer, I focus on small to mid-size businesses as my target market. It’s been more than enough for me. They keep coming back regularly because they get their satisfaction from the first job I given. In fact, I got free marketing by their recommendation from one client to another.

Getting new client is not easy, but (trusts me)… to make them keep coming back is even harder. Therefore, treat them professionally and yet personally. Call them once for a while just to say “Hi” and find out how they’ve been doing if you haven’t heard from them for awhile. Create an “open-communication” in order to make both sides comfortable, that way it will be easier to understand what clients need when you get projects.

Treat your clients equally instead of take a side on the bigger one, because no matter how big (or small) your client (or the project) is, they all have the same right: getting what they paid for, rights on schedule.

© Anton Ardjanggi, March 2007