From 1945 to the late 1960s the advertising business evolved rapidly,
first reflecting and then boldly redefining the ways Americans thought
and bought. Advertising had stagnated during the war years of 1941–45 as
the nation focused on patriotism and productivity. Once peace was at
hand, advertising resumed at an accelerated pace—selling products and
optimism to returning soldiers and war workers, an expanding middle
class who craved material rewards after enduring economic depression and
a world war. As America’s gross national product rose, from around $100
billion in 1940 to $300 billion in 1950 and more than $500 billion in
1960, the business of selling to America was serious.
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1 comment:
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