Tuesday, March 27, 2012

Graphic Design Icons - Lestor Beall

Pioneering American designer in modernist graphic design, Lester Beall believed that designer’s creativity should be present at every step of the process. Beall said, “the designer’s role in the development, application and protection of the trademark may be described as pre-creative, creative and post-creative.” Born in Kansas, Missouri at the beginning of the 20th century, Lester Beall grew up to succeed in a dazzling design career that lasted 44 years.

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