Sunday, March 25, 2012

Starbucks Concept Store Is A Lab For Reinventing The Brand

A new coffeehouse in Amsterdam will be the testing ground for ideas that will find their way to the rest of Europe.

Starbucks is known for its unwavering consistency, from its unoffensively homey store décor to its burnt-coffee smell. But this Thursday, the brand that normalized the $4 latte is opening an experimental concept store in Amsterdam that offers a glimpse of the Starbucks of the future--at least in Europe.

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1 comment:

Unknown said...

Have you considered adding some relevant links to your article? I think it might enhance viewers’ understanding.
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