Tuesday, March 27, 2012

A Clever Branding System Based On Clip-Art Icons

Clip art existed in a place and time that our kids will never know. In a pre-photo era driven by screens and printing technologies with limited resolution and color palettes, it was like every object had its own series of logos.

Creative consultancy Figtree, with the help of icon designer Christopher Gray, recently rebranded public affairs agency Brevia Consulting with a “no-nonsense approach” and “a down-to-earth nature” to highlight their “clear and simple political advice.” What they came up with was a series of 20 pieces of clip art to use across their brand.

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