125+ Amazing & Beautiful Examples Of Branding Design Inspiration

In honor of excellent branding design (which we are a huge fan of) we decided to collect some of the freshest and hottest branding we have seen in a while. Good Branding can be so incredibly epic, my favorite type of branding is when they brand all the little things that you never really expect to be branded. The Print aspects of branding are usually expected, flyers, brochures, business cards, etc. But I LOVE seeing awesome branding examples of glass, packaging, architectural (outside of building painted, logos inside building etc.) it really encompasses every aspect of their business and brand (from print paper materials to online web and mobile website design) and ties it all together in one uniform design theme that gets the message out across many mediums. It is all about the customer experience – use these branding techniques as great examples to go by if you really want to WOW your customer. I hope this inspires you on whatever it is that you are working on at the moment – Enjoy!

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45 Creative Packaging Designs

The design on any product is what gives your potential customer the first impression of it. That is why it is very important that you break the customary rules and make your product stand out from the rest. A beautifully designed packaging will have huge appeal to your target market and it can influence the buyer’s decision. In today’s post, we have collected around 45 effective and creative package designs that will inspire you and perhaps make some realize how important it really is to value the hard work behind the designs on products out there in the market.

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30 Beautiful Examples Of Cool Catalogue & Brochure Design

In business design brochures and booklets are a standard tool for promotion and advertising. As we all know that catalogue and brochures take part important role in printing field.  If you are in printing field and you need to design brochures & catalogue then here we have a luminous collection of “30 Beautiful Examples Of Cool Catalogue & Brochure Design”. We hope you will get a lot of inspiration from these designs. So let’s have a look below and give us feedback through your comments.

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45 Really Funny Print Ads

In today’s world advertisement plays very important role for a product or company to be successful the advertisement must deliver powerful message which attracts the consumer’s attention. Humorous advertisement is one of the best way to grab more consumer’s attention. In this roundup I have showcase some of the best humorous print ad which makes you laugh. Enjoy!

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Letterhead And Logo Design Inspiration – 60+ Cool Examples

The letterhead provides an important addition to a brand’s image, with a simple and careful placement of it’s logo and corporate design. It’s importance must not be underestimated when working on a company’s identity and stationery.

Finding letterhead designs for your inspiration is pretty hard, especially when you need something top notch to see in order to have some guidelines for your project. In this article you have a little over 60 cool examples of letterhead and logo design inspiration which should help you get an idea on how other designers have worked on the identity and stationery of various brands.

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Why Your Logo Isn't Your Brand

Bad news, kids: your logo isn't your brand.

This weekend I attended AIGA Y Conference (Y17).  One of the first speakers, a name you probably recognize, Karim Rachid, immediately launched into logo vs. brand.  He pointed out how so many companies start with logo, and that this is a misplaced focus (my words, not his, although I agree) because your brand isn't just what your logo looks like -- it's about your service, the customer experience.  In some ways, he implied, maybe there shouldn't be logos anymore. Maybe you're misplacing your focus if you put more energy into your logo than into truly understanding what your brand means -- or should mean -- to people.

I can't count the number of times someone has come to me with a cute image, or even a not cute image that the spent serious time and money on. It's memorable, so they think they have "brand". They do not.

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Packaging inspiration | #460

In From up North's inspiration galleries we present the latest of our findings from the wonderful world of design. Amazing high quality artworks in various categories from great designers all over the globe.

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Choosing the Appropriate Typeface for your Projects

Good Typography is beautiful and that's a fact. But how can you define good typography? There are millions of different typefaces on the internet and most of them are offered for free which makes it very difficult for designers to choose the appropriate fonts for logos, websites, posters etc. Today we showcase a fresh collection of the latest typefaces available to help you out a bit choosing some creative fonts for your projects.


Also if you are interested here are some tutorials that will help you out choosing the right typeface.

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Designing Style Guidelines For Brands And Websites

A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide.

Edward Tufte once said: “Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.” Although there’s no stopping some clients from making their website awful, by creating a style guide, you’re effectively establishing rules for those who take over from you.

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Ask a Madman: My Client Wants Me to Copy a Design

Whether it happens in a corporate conference room or in a startup client’s office (read: Starbucks), at some point in your career, someone is going to ignore your sketches and ideas and say, “Here’s a site I like. I want one designed just like this!” A bruised ego is bad enough, but knowing where to draw the line between inspiration and theft is even tougher.

There are times we need to just give in to clients—it is a service industry, after all. As an old teacher once said to me: “If you’re a designer, you will have to follow instructions and inane wishes of clients. If you want to be an artist, then paint pictures.”

It sticks in my mind because at the time he was strangling me while other students tried to pry his hands from my throat. My arguments about creativity and self-respect were naïve… and aggravating, judging by the teacher’s attempt to murder me. I’m still reminded by peers that the wishes of the client are of utmost importance in our line of work.

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5 Steps to the Birth of a Logo

I actually wanted to name the title "5 Steps to the Birth of a Brand", but unfortunately people still don't know the difference and that's why I'm writing today's post. You may be thinking it's time to invest in your brand and have a designer create your logo. Or perhaps you have a logo, but want to give it a good face lift. Well, I'm going to take you through the steps of such a process and hopefully create some converts. Let's face it, logo design is a big investment and some see it as one that is over priced. After all you're not a huge corporation. But success isn't measured in big or small. Size only matters in your way of thinking.

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Can a Font Help a City Make a Comeback?

Around the world, only a few hundred people make a living as fulltime typeface designers. Two of them happen to live in Chattanooga, Tennessee, population 167,000, where they've embarked on an ambitious project to distill the city's artistic and entrepreneurial spirit into a font called Chatype. The goal is to help the city and its businesses forge a distinct and cohesive identity through custom typeface, sending a visual message to the world that Chattanooga—a rapidly growing city in the midst of a creative renaissance—is “more than just your average Southern town.”

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Fantastic Examples of Package Design

What a better way to end the work week than with a healthy dose of inspiration. And as we’ve mentioned before there’s nothing wrong with looking at other mediums to get inspired. So today we’re showing you some fantastic examples of package design, where beauty and functionality are both equally important. In this collection you will find beautiful typography, color schemes, textures and layouts that might give you some ideas for your own designs. Remember to click on the images to find out more about each package and their designers.

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5 New Rules For A Winning Brand Launch

One year ago, Kraft did something it hadn’t done in nearly a quarter of a century: It launched a new brand that created a new category. A year later MiO, a liquid water enhancer whose name means “mine” in Italian, achieved an impressive milestone when it reached $100 million in sales.

With its 2011 corporate revenue estimated at $54 billion and brands in practically every aisle of the grocery store, Kraft is the largest producer of branded, packaged food and beverages in America. So it’s hard to believe that before MiO, the last new category Kraft created was DiGiorno frozen pizza in 1995 and its last new beverage brand was Crystal Light, launched in 1988.

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A Clever Branding System Based On Clip-Art Icons

Clip art existed in a place and time that our kids will never know. In a pre-photo era driven by screens and printing technologies with limited resolution and color palettes, it was like every object had its own series of logos.

Creative consultancy Figtree, with the help of icon designer Christopher Gray, recently rebranded public affairs agency Brevia Consulting with a “no-nonsense approach” and “a down-to-earth nature” to highlight their “clear and simple political advice.” What they came up with was a series of 20 pieces of clip art to use across their brand.

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Starbucks Concept Store Is A Lab For Reinventing The Brand

A new coffeehouse in Amsterdam will be the testing ground for ideas that will find their way to the rest of Europe.

Starbucks is known for its unwavering consistency, from its unoffensively homey store décor to its burnt-coffee smell. But this Thursday, the brand that normalized the $4 latte is opening an experimental concept store in Amsterdam that offers a glimpse of the Starbucks of the future--at least in Europe.

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