Showing posts with label history. Show all posts
Showing posts with label history. Show all posts

Saturday, March 31, 2012

Alberto Seveso


Alberto Seveso is a graphic designer and illustrator from Italy who has simply created a fantastic style by mixing colourful vectors with black and white photos known as “sperm shaping”. It’s very hard to look at his work and not say WOW.
Can you tell us  how you started and discovered that you wanted be a designer?

I was born in Milan 30 years ago, but I have lived for more than 20 in the marvellous Sardinia Island; today I live in Rome, where I work with some agencies.

I did not study design, and I had no classes; I think this job doesn’t require a degree, even if design schools are very important.

My passion for graphics was born about 15 years ago, when I had an Amiga 1200 and Delux Paint, that I loved so much, but I switched to PC when a friend showed me the potentials of Photoshop: I was astonished and I understood the power of that software (I know what you’re thinking right now, but no, this is not a commercial, I actually switched to PC due to photoshop). From that moment on, I started to go in for my today’s job.

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Lessons From Swiss Style Graphic Design


Also known as International Style, the Swiss Style does not simply describe a style of graphic design made in Switzerland. It became famous through the art of very talented Swiss graphic designers, but it emerged in Russia, Germany and Netherlands in the 1920’s. This style in art, architecture and culture became an ‘international’ style after 1950’s and it was produced by artists all around the globe. Despite that, people still refer to it as the Swiss Style or the Swiss Legacy.

This progressive, radical movement in graphic design is not concerned with the graphic design in Switzerland, but rather with the new style that had been proposed, attacked and defended in the 1920s in Switzerland. Keen attention to detail, precision, craft skills, system of education and technical training, a high standard of printing as well as a clear refined and inventive lettering and typoraphy laid out a foundation for a new movement that has been exported worldwide in 1960s to become an international style.

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Friday, March 30, 2012

Can a Font Help a City Make a Comeback?


Around the world, only a few hundred people make a living as fulltime typeface designers. Two of them happen to live in Chattanooga, Tennessee, population 167,000, where they've embarked on an ambitious project to distill the city's artistic and entrepreneurial spirit into a font called Chatype. The goal is to help the city and its businesses forge a distinct and cohesive identity through custom typeface, sending a visual message to the world that Chattanooga—a rapidly growing city in the midst of a creative renaissance—is “more than just your average Southern town.”

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Tuesday, March 27, 2012

Graphic Design Icons - Lestor Beall

Pioneering American designer in modernist graphic design, Lester Beall believed that designer’s creativity should be present at every step of the process. Beall said, “the designer’s role in the development, application and protection of the trademark may be described as pre-creative, creative and post-creative.” Born in Kansas, Missouri at the beginning of the 20th century, Lester Beall grew up to succeed in a dazzling design career that lasted 44 years.

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Friday, March 23, 2012

14 Great Ads By The Real Mad Men, And What Drove All That Cleverness

From 1945 to the late 1960s the advertising business evolved rapidly, first reflecting and then boldly redefining the ways Americans thought and bought. Advertising had stagnated during the war years of 1941–45 as the nation focused on patriotism and productivity. Once peace was at hand, advertising resumed at an accelerated pace—selling products and optimism to returning soldiers and war workers, an expanding middle class who craved material rewards after enduring economic depression and a world war. As America’s gross national product rose, from around $100 billion in 1940 to $300 billion in 1950 and more than $500 billion in 1960, the business of selling to America was serious.

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Monday, April 9, 2007

andy Warhol (1928-1987) - Bio


No other artist is as much identified with Pop Art as Andy Warhol. The media called him the Prince of Pop. Warhol made his way from a Pittsburgh working class family to an American legend.


Born in Pittsburgh
Andy was born in 1928 in Pittsburgh as the son of Slovak immigrants. His original name was Andrew Warhola. His father was as a construction worker and died in an accident when Andy was 13 years old.

Andy showed an early talent in drawing and painting. After high school he studied commercial art at the Carnegie Institute of Technology in Pittsburgh. Warhol graduated in 1949 and went to New York where he worked as an illustrator for magazines like Vogue and Harpar's Bazaar and for commercial advertising. He soon became one of New York's most sought of and successful commercial illustrators.

The Pop Icon
In 1952 Andy Warhol had his first one-man show exhibition at the Hugo Gallery in New York. In 1956 he had an important group exhibition at the renowned Museum of Modern Art.

In the sixties Warhol started painting daily objects of mass production like Campbell Soup cans and Coke bottles. Soon he became a famous figure in the New York art scene. From 1962 on he started making silkscreen prints of famous personalities like Marilyn Monroe or Elizabeth Taylor.

The quintessence of Andy Warhol art was to remove the difference between fine arts and the commercial arts used for magazine illustrations, comic books, record albums or advertising campaigns. Warhol once expressed his philosophy in one poignant sentence:

"When you think about it, department stores are kind of like museums".

The Factory
The pop artist not only depicted mass products but he also wanted to mass produce his own works of pop art. Consequently he founded The Factory in 1962. It was an art studio where he employed in a rather chaotic way "art workers" to mass produce mainly prints and posters but also other items like shoes designed by the artist. The first location of the Factory was in 231 E. 47th Street, 5th Floor (between 1st & 2nd Ave).

Warhol's favorite printmaking technique was silkscreen. It came closest to his idea of proliferation of art. Apart from being an Art Producing Machine, the Factory served as a filmmaking studio. Warhol made over 300 experimental underground films - most rather bizarre and some rather pornographic. His first one was called Sleep and showed nothing else but a man sleeping over six hours.

Nearly Murdered
In July of 1968 the pop artist was shot two to three times into his chest by a woman named Valerie Solanis. Andy was seriously wounded and only narrowly escaped death. Valerie Solanis had worked occasionally for the artist in the Factory. Solanis had founded a group named SCUM (Society for Cutting Up Men) and she was its sole member. When Valerie Solanis was arrested the day after, her words were "He had too much control over my life".
Warhol never recovered completely from his wounds and had to wear a bandage around his waist for the rest of his life.

Andy Warhol Art in the Seventies
After this assassination attempt the pop artist made a radical turn in his process of producing art. The philosopher of art mass production now spent most of his time making individual portraits of the rich and affluent of his time like Mick Jagger, Michael Jackson or Brigitte Bardot.

Warhol's activities became more and more entrepreneurial. He started the magazine Interview and even a night-club. In 1974 the Factory was moved to 860 Broadway. In 1975 Warhol published THE philosophy of Andy Warhol. In this book he describes what art is:
"Making money is art, and working is art and good business is the best art."
A Bizarre Personality

Warhol was a homosexual with a slightly bizarre personality. In the fifties he dyed his hair straw-blond. Later he replaced his real hair by blond and silver-grey wigs.

The pop artist loved cats, and images of them can be found on quite a few of his art works. One of Andy's friends described him as a true workaholic. Warhol was obsessed by the ambition to become famous and wealthy. And he knew he could achieve the American dream only by hard work.

In his last years Warhol promoted other artists like Keith Haring or Robert Mapplethorpe.
Andy Warhol died February 22, 1987 from complications after a gall bladder operation. More than 2000 people attended the memorial mass at St.Patrick's Cathedral. The pop art icon Warhol was also a religious man - a little known fact.

Two years later, in May 1994 the Andy Warhol Museum opened in his home town Pittsburgh in Pennsylvania.

Wednesday, March 7, 2007

logo design History

Based on its company name, they selected an apple as its main form of branding. Initially, the very first logo depicted a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. It is this apple that has continued to be used. This initial logo design was perceived to be a bit too complex and hard to view, so Regis McKenna worked on the logo some years later and added a “bite mark" into the apple to symbolise the concept of seduction of the customers and the marketplace in general. The colours of the rainbows were used in this next iteration to form a link with Christian mythology in helping to encourage people to pursue their dreams. While this was not initially a deliberate goal, it did encourage business and consumers to consider the Apple brand for the first time and was successful in generating increased profits.



One of the worlds most recognised logos, the Coca-Cola brand dates back to 1886, where initially it sold very well in Atlanta Georgia because the city was the subject of local alcohol prohibition at the time. The signature used in the logo was sketched by their Publicity Director at the time, Franc Robinson.

This well known and highly recognizable logo depicts a jumping black horse known as "Rampante Cavallo." This logo is for the world famous Italian sport car manufacturer from Maranello – Ferrari. This company has designed and built quality performance sport and racing cars since 1847. The logo design is based upon the family coat of arms of the Countess Paolina Baracca; and the coloured stripes found in the upper area of the logo are symbolic of the Italian national flag.

In the early 1950's in Salt Lake City USA, Pete Harman opened a fast food restaurant. In 1952 Harman met Sanders in Chicago. Sanders was working as a versatile and experienced cook who worked out of a successful restaurant in Corbin, Kentucky at the time. During his time there, Harman visited this restaurant on a daily basis and sampled Sander’s cooked chicken coated in a special mixture of herbs and spices. He loved the chicken and its coating so much that he proposed to Sanders that they work together to build the cooked chicken business. Once customers had tasted this special coating, then the business grew. It became known as "Kentucky Fried Chicken" and as a result of its popularity, franchise stores began to sprout up all over the country. The “Kentucky Fried Chicken” brand was changed to the abbreviation KFC from the early 1990s so as to move away from the fatty connation with the word fried. The logo itself as shown to the left depicts the creator of KFC – Sanders himself.


Source: http://www.logoorange.com