125+ Amazing & Beautiful Examples Of Branding Design Inspiration

In honor of excellent branding design (which we are a huge fan of) we decided to collect some of the freshest and hottest branding we have seen in a while. Good Branding can be so incredibly epic, my favorite type of branding is when they brand all the little things that you never really expect to be branded. The Print aspects of branding are usually expected, flyers, brochures, business cards, etc. But I LOVE seeing awesome branding examples of glass, packaging, architectural (outside of building painted, logos inside building etc.) it really encompasses every aspect of their business and brand (from print paper materials to online web and mobile website design) and ties it all together in one uniform design theme that gets the message out across many mediums. It is all about the customer experience – use these branding techniques as great examples to go by if you really want to WOW your customer. I hope this inspires you on whatever it is that you are working on at the moment – Enjoy!

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What Does Your Business Card Say About You?

This is a question that some people never think twice about, and others completely over think. In both instances you can end up with something that doesn’t do your brand justice, or that is so “unique” that it is actually detrimental.

Sometimes the Clever Thing is to Not Be too Clever

Most will agree the sole purpose of a business card is to provide your contact information in a manner that is useful and capable of being distributed. So what role does the actual design of your card play in effectively fulfilling this primary objective? I would put it in the major category. Consider the components that can either make your card well designed or over designed.

Let’s start by deconstructing the basic components of a well designed business card.

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30 Funny Business Cards You Should Check Today

Offering out a conventional business card to potential clients, is only as impressive as handing out a boring circular. Be creative to make a lasting impression with some fun element. Designing funny business cards is a matter of pun-filled creativity.

If you could manage to bring a smile on your prospective visitors with your business card, it’s like half battle won. An amusing design may just do that in a very light yet enjoyable manner. If the idea intrigues to win attention with crazy methods, check out some awesome funny business card ideas in the list below.

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Letterhead And Logo Design Inspiration – 60+ Cool Examples

The letterhead provides an important addition to a brand’s image, with a simple and careful placement of it’s logo and corporate design. It’s importance must not be underestimated when working on a company’s identity and stationery.

Finding letterhead designs for your inspiration is pretty hard, especially when you need something top notch to see in order to have some guidelines for your project. In this article you have a little over 60 cool examples of letterhead and logo design inspiration which should help you get an idea on how other designers have worked on the identity and stationery of various brands.

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Choosing the Appropriate Typeface for your Projects

Good Typography is beautiful and that's a fact. But how can you define good typography? There are millions of different typefaces on the internet and most of them are offered for free which makes it very difficult for designers to choose the appropriate fonts for logos, websites, posters etc. Today we showcase a fresh collection of the latest typefaces available to help you out a bit choosing some creative fonts for your projects.


Also if you are interested here are some tutorials that will help you out choosing the right typeface.

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Designing Style Guidelines For Brands And Websites

A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide.

Edward Tufte once said: “Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.” Although there’s no stopping some clients from making their website awful, by creating a style guide, you’re effectively establishing rules for those who take over from you.

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Ultimate creative business cards collection

Agency Bos from Toronto created a business card for Head2Head that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you'd hold onto and refer to, as frequently as you smoked.

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Boost Sales By Establishing Your Business' Corporate Identity

The Importance Of Corporate Identity Have you ever wondered the first thing that comes to mind when a consumer thinks about your brand or company? Unless you haven’t worked on building a corporate image for your company, your company logo is the first thing that a consumer will remember.

Brand awareness is crucial to creating and enhancing your company’s market presence, and to maximize brand recognition. You need to apply strategies that will define the uniqueness of your company. A strong corporate identity is key to reaching your target audience. Quite simply, if they don’t know you exist, how will they buy from you?

Two of the most successful and cost effective brand awareness strategies used by businesses to give their company a distinct identity are:

· Professional Logo Design
· Corporate Identity Packages

How Corporate Identity Helps Small Businesses Establish Their Brand Most small business owners mistakenly think that creating a strong corporate identity is for big businesses only. Just because you have a small business catering to a small segment of the consumer market does not mean that you should not try different ways of expanding it. A distinctive corporate identity will help to establish your company image among suppliers, distributors, and above all, your potential customers.

Ideally, a good corporate identity package should include a business logo, a motto or company slogan, and other promotional materials such as letterhead, business cards, and envelopes. When you have your corporate identity package designed by a professional company, the graphic design artists will take care of important details such as the font to be used, icons, graphics, color and spacing of the text. Your corporate identity package will give your business the professional image it needs to win the trust of your customers.

Why You Need A Professionally Designed Logo – NOW! A professionally designed logo has several advantages:

- Help in building your corporate image: Whether you are trying to get funding for your fledgling business or additional capital for an established one, it is important that your business looks professional. A professionally designed business logo, along with other marketing collateral, will help you to build a strong, professional image for your business.

- Increase sales: Being associated with good brands is important to most customers - and the look and feel of the business can greatly influence their buying decisions, helping to boost your company’s sales.

- Establishes credibility: A well-designed logo helps to convey to your target audience that you are established and strongly committed to your business as well as your customers.

- Brand recognition: Usually people will remember a logo more readily than the name of the company itself. A logo is often synonymous with quality and trust (provided your company also has great service).

It is very important for your company to establish it’s corporate identity and brand image. Marketing works because many people become emotionally attached to brands. The key to remember is that it is not necessarily great customer service or innovative products that will bring new customers in the door. People make decisions to buy based on emotions - then they rationalize their decision. If you can remember this, then you can understand how important it is to include a professionaly designed logo and corporate identity package as part of your company’s overall marketing and branding strategy.

Author
Michelle McCray is a marketing expert, author, and entrepreneur. She’s President of Swell Creative, a marketing and graphic design firm that specializes in marketing consulting, graphic design, corporate branding, , creative ideas, and advertising for small businesses and entrepreneurs. Visit http://www.swellcreative.com for more info.
Copyright © 2007 Michelle McCray

business card - Small Thing, Big Impact

Have you ever left your business card at home/office while you’re attending some occasion which you knew you would meet some people that have good prospect for your business? Or even worst, you left it while you’re about to see a new client?

If you have, I’m sure it hurts you so bad…

Business Card is like a key to open the gateway for your business. It is a first impression for whatever business you are running. It is very important to have business card that represents your company in anyway.

As a primary tool for starting your business, your business cards must contain all the significant details about your business. The following are the needs that your cards that must have.

- Design
Please consider the type of company you have. If it is a well established company, then you’re going to need design that not too fancy but not too dull either. In this case you have to choose a bit traditional and conservative kind of design. It gives a psychological affect to your client that your company is a reliable. With the reputation of your company, you don’t need to attract client with your business card design. On the other way, if you are just starting your business, you might need to use design that can grab your clients’ attention in order to keep on reminding them of what possible services you can provide.

Some designers would take this opportunity to design business card with uncommon size and shape. Well…, nothing’s wrong with that in term of creativity, but when we’re talking about function, it might have some disadvantages. For example, if the size is bigger than the regular size, then how it would be stored?! Or it wouldn’t be handy anymore, would it?! On the opposite, if it is smaller, it could be lost easily.

- Color
Please consider to use your corporate color as a color scheme on your business card. If the corporate color has very light brown color, you might use broken white paper in order to reduce the production cost by not using too many colors.

- Paper
Use a good quality paper. Your business cards are distributed by the hand. They reach for people of different places through one hand to the other. In order to keep your cards from being crumpled and torn, the paper must be durable enough. You have to consider the weight of the paper.

- Content
Put any information needed on your card such as company name/logo, your name and position, address, phone number and e-mail address (if any). Arrange all those information neatly in order to easy to read by your clients.

Now…, after you have your business card well designed and printed, don’t you dare leaving home without it… Because you never know who you’re going to meet!

By: anton ardjanggi / www.anarddesign.com