Alberto Seveso

Alberto Seveso is a graphic designer and illustrator from Italy who has simply created a fantastic style by mixing colourful vectors with black and white photos known as “sperm shaping”. It’s very hard to look at his work and not say WOW.
Can you tell us  how you started and discovered that you wanted be a designer?

I was born in Milan 30 years ago, but I have lived for more than 20 in the marvellous Sardinia Island; today I live in Rome, where I work with some agencies.

I did not study design, and I had no classes; I think this job doesn’t require a degree, even if design schools are very important.

My passion for graphics was born about 15 years ago, when I had an Amiga 1200 and Delux Paint, that I loved so much, but I switched to PC when a friend showed me the potentials of Photoshop: I was astonished and I understood the power of that software (I know what you’re thinking right now, but no, this is not a commercial, I actually switched to PC due to photoshop). From that moment on, I started to go in for my today’s job.

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Lessons From Swiss Style Graphic Design

Also known as International Style, the Swiss Style does not simply describe a style of graphic design made in Switzerland. It became famous through the art of very talented Swiss graphic designers, but it emerged in Russia, Germany and Netherlands in the 1920’s. This style in art, architecture and culture became an ‘international’ style after 1950’s and it was produced by artists all around the globe. Despite that, people still refer to it as the Swiss Style or the Swiss Legacy.

This progressive, radical movement in graphic design is not concerned with the graphic design in Switzerland, but rather with the new style that had been proposed, attacked and defended in the 1920s in Switzerland. Keen attention to detail, precision, craft skills, system of education and technical training, a high standard of printing as well as a clear refined and inventive lettering and typoraphy laid out a foundation for a new movement that has been exported worldwide in 1960s to become an international style.

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5 Steps to the Birth of a Logo

I actually wanted to name the title "5 Steps to the Birth of a Brand", but unfortunately people still don't know the difference and that's why I'm writing today's post. You may be thinking it's time to invest in your brand and have a designer create your logo. Or perhaps you have a logo, but want to give it a good face lift. Well, I'm going to take you through the steps of such a process and hopefully create some converts. Let's face it, logo design is a big investment and some see it as one that is over priced. After all you're not a huge corporation. But success isn't measured in big or small. Size only matters in your way of thinking.

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How To Gracefully Fire a Client

Clients come in many varieties. Some are thoughtful, professional, cooperative and ALWAYS pay on time. Then there are the other ones. When a client goes beyond “difficult,” to being such a burden on your resources that your other clients suffer, then you may have no choice but to cut the cord. There are many legitimate reasons to end a client relationship, including non-payment, poor communication, client procrastination, and plain old-fashioned disrespectful behavior. Sometimes these situations can be solved with a little conversation, sometimes they can’t. For the purposes of this article, we will assume that you have already decided that you no longer want to work with your client. In that case, here is my action plan to gracefully bow out of a client relationship at any stage of the project.

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